What aspects should be paid attention to in store decoration?
Pay attention to the store door when decorating the store. What kind of corporate image the customer has and what products are sold in the store will be told to the customer at the first time.
Shop decoration should pay attention to the facade and in-store access. Glass doors and windows are used to improve transparency. An open facade is easy to attract customers. The main channel in the store should be wide and not narrow, so that customers can clearly understand the special products in the store. ?
Store decoration should pay attention to the classification pattern. Commodity classification and zoning display is the focus of the pattern, and the location layout between regions and the comfort of shopping will affect the customer's psychology. Shanghai store design believes that a good pattern will make customers feel comfortable and feel closer to products. In the store, the commodity area, negotiation area, image display area and other areas are well divided, which makes customers feel happy, invest more and promote purchasing power. ?
Shop decoration should pay attention to the scale of exhibition boards. The place where the details are displayed should satisfy the customer's vision as much as possible, and don't blindly pursue more samples. In addition, the design of the exhibition board should match the height and size to enhance the comparability of the goods enjoyed by customers. ?
Store decoration should pay attention to color. The decoration color should be coordinated with the curtains, and try to choose a light tone that is easy to match with the curtains to avoid usurping the role of the owner. Color personalization will make you more different, more prominent and more eye-catching from other stores. If the main color of the brand is reasonably used in the storefront, it can also fully reflect the internal quality and culture of the enterprise brand, and this design will be more practical and convenient. ?
Shop decoration should pay attention to lighting and lamps. Lighting and lamps According to the principle of ergonomics, people's viewing and display are phototropic, so the lighting in all areas of the store should be arranged reasonably, just like the decoration of Shanghai restaurants, to guide customers to eat and buy. In addition, the lighting in each area should be controlled separately as far as possible to save energy, electricity and cost, and the lamps are mainly energy-saving lamps. ?
Pay attention to the corporate image background and POP advertising space in shop decoration. The pattern has been decided. Don't forget to leave a place for the POP advertisement, which can be in the corner, on the edge of the negotiation area, or on the idle side of the dead corner. It is best to set the image background in the visible center of the storefront entrance to highlight the corporate image and make customers feel more respected. Therefore, the overall image of the product will be more comprehensive and attractive. ?
Pay attention to the decoration construction team when decorating the shop. Without fine workmanship, even the best materials are useless. The hardware decoration of the storefront must be done in accordance with the requirements of home improvement, so that customers can feel the exquisite and elegant corporate image and do a good job of publicity. At the same time, pay attention to the decoration details. ?
The summary is the above 8 points! !