I will give you an in-depth interpretation of what to expect at Universal Beijing Resort next year.
As the fifth Universal Studios project in the world and the third in Asia, Universal Beijing Resort has attracted much attention since its construction. According to online information, Universal Studios Beijing will be the brand's largest park so far. The core area of the park is 1.2 square kilometers, more than twice the size of Japan's Universal Studios, and five times as big as Singapore's Universal Studios.
Whether from the perspective of growth potential or market vitality, the prospects for theme parks in the Chinese market are indeed unlimited. For consumers, the most concerning thing is when Universal Studios Beijing officially opens next year. , what unique experiences and services will it bring? What kind of creative sparks will the design teams from the East and the West create?
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Universal Beijing Resort secret video (03:37)
Seven themed scenic spots, many “global uniques”
According to the current official information, Beijing Universal Resort is located in Tongzhou District, Beijing, with a total planned area of approximately 400 hectares. The current first phase of the project covers an area of approximately 169 hectares.
As the core experience area for tourists, Universal Studios Beijing Theme Park has seven major themed scenic spots, namely "Kung Fu Panda Land", "Transformers Base", "Minion Park", " The Wizarding World of Harry Potter,” “Jurassic World Isla Nublar,” “Hollywood,” and “Waterworld.” There are dozens of special riding and entertainment facilities, nearly a hundred themed catering stores, and many retail stores selling special products in the scenic area.
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Video of Universal Beijing Resort under construction (00:40)
First of all, Beijing Universal Studios theme park will have the world’s first A scenic spot with the theme of "Transformers". Visitors will transform into "agents" and form an alliance with the Autobots to experience the largest and most exciting roller coaster in the park - the "Decepticon Coaster", which can accelerate from a standstill to a speed of 104 kilometers per hour in 4.5 seconds. Feel the ever-increasing heartbeat amidst the extremely fast thrust and the explosion of metal gears.
In the most popular "Transformers: War for the AllSpark" ride, visitors can go to the AllSpark energy bank through the space bridge and jump on the Evac, the military transport vehicle transformed by the Autobots. , fighting alongside Optimus Prime. In addition, you can also ride and dance with Bumblebee in the "Bumblebee Spinner", visit the "Energy Crystal Replenishment Station" restaurant, and "replenish energy" with Transformers.
Transformers Base has the largest and most exciting roller coaster in the park - "Decepticon Roller Coaster". The pictures in this article are all pictures of Universal Beijing Resort
Transformers: Battle for the Fire Source Battle
The design of Minion Park is inspired by the classic animated film "Despicable Me" by Illumination Entertainment. The Minion Park located at Universal Beijing Resort will be the largest Minion Park in the world. Visitors can not only see the iconic landmarks in the movie, but also meet hundreds of minions to start a day of mischief. In the iconic ride and entertainment facility - "Despicable Me Minion Warp", visitors will transform into minions, join Gru's camp, and embark on a journey full of surprises.
There is also a "Lair Restaurant" in the Minion Paradise that is filled with a "dangerous" atmosphere. The hateful and cute villains in "Despicable Me" will "haunt" here. In addition, as a major feature of the park's performances, visitors will also have the opportunity to enjoy performances by the lovely "singers" in "The Voice" in the Illumination Theater.
Minion Park
Despicable Me Minion Warp
Gru's House
The first attraction in the park ——In the thrilling project "Kung Fu Panda: Dragon Warrior Journey", tourists will board a boat and slowly sail into the Jade Palace, where they will fight against the evil spirits and defend the Peaceful Valley with Po's good friends. But if you want to practice training first, you can go to "Abao Kung Fu Training Camp" and learn Kung Fu from the Dragon Warrior.
Kung Fu Panda’s Wonderful Land
Universal Beijing Resort will also bring the world’s first futuristic water world-themed exclusive scenic spot. The actors use realistic performances and a series of thrilling jet ski stunts to allow visitors to experience a thrilling "water battle" up close. It is understood that this is a scenic spot with an "environmental protection" concept, and the supporting special catering will allow tourists to experience the "food" of a world in which the ice caps will melt and the mainland will be submerged by the ocean one day in the future.
Futuristic Water World Stunt Show
Castaway House
Of course, the Wizarding World of Harry Potter, which has been long awaited by "Harry Potter fans", The majestic Jurassic World, Isla Nublar, the star-studded "Hollywood" and other themed scenic spots will be presented authentically.
"Flight of the Hippogriff" in The Wizarding World of Harry Potter
"Jurassic World Adventure" in Jurassic World Isla Nublar
Luoxia Restaurant in Hollywood
Focus on telling legendary stories in the "Chinese background"
It can be seen that in terms of content, Beijing Universal Studios Theme Park includes both classic projects , there are also unique and special attractions that are exciting to look forward to. But a good theme park, in addition to excellent ride and entertainment facility design and beautiful scenery, must also tell its own story.
How to tell a story that takes place in a Western context to Chinese consumers? The design team came up with many creative ideas.
When talking about Transformers Base, Bob Dennis, creative director of Transformers Base Scenic Area, said: "We didn't just build a new base, we created a brand new story character. Matt Metrobase is an ancient Titan with a history of 750 million years. His endless mission is to find energy crystals (Energon) in the universe. After discovering energy crystals on Earth, he formed an alliance with the people of Earth and transformed. As the city serves as the location of the Beijing headquarters of the Nest Force"
Transformers Base "Decepticon Roller Coaster"
Yes, the story background of this Transformers Base is set in " China,” which is where visitors’ adventures begin. In order to allow design team members from abroad to better understand the Chinese market and Chinese culture, the creative coordinator from China serves as a "cultural bridge", allowing the entire design team of more than 500 designers and artists at home and abroad to work closely together. , and simultaneously complete the design of props, performance scenery, interior decoration of retail stores and catering stores, building facades, landscapes, audio and lighting equipment, etc.
"Energy Crystal Replenishment Station" at Transformers Base
"We have hidden many details and Easter eggs in the park, and displayed a series of story-telling painting ideas to better explain the cars. The historical background of human cooperation. In order to make our story echo the historical development context and make the audience more convinced of the story and picture we created, we also added the Huntian instrument, an outstanding instrument for observing astronomical phenomena in ancient China, into the design. At the same time, we also drew on the Chinese ink style in terms of expression and added elements such as flying sky," said Sabrina Han, creative coordinator of the Transformers Base scenic area.
"I also hope to add contemporary Chinese pop culture and our own creative thinking mode into the dialogue of the story characters, not just visual Chinese elements. For example, in our In the newly created film and script, we added a lot of humorous dialogue to the characters that Chinese tourists can understand, and the entire team worked together to select the voice characters."
"Butterbeer" in the Wizarding World of Harry Potter. ”
If the Transformers Base Scenic Area requires the design team to tell an adventure story from the West in a way that Chinese tourists can understand, then the challenge faced by the Kung Fu Panda Land of Magic design team is how to tell an adventure story in a way that Chinese tourists can understand. While staying true to the Kung Fu Panda IP, it presents a "Chinese legendary experience" with strong oriental elements.
"What is presented in the Kung Fu Panda movie is not the Chinese style that everyone is accustomed to in reality, but an imaginary oriental wonderland created by Chinese and foreign artists. We strive to pursue creativity. A delicate balance. For example, the Jade Palace in the scenic spot is inspired by ancient Chinese architecture, but it does not come from any specific dynasty, so we have no specific prototype to refer to, although the building also contains red walls and gray tiles. Basic elements, but its distinctive blue tiles and jade ridge also reveal a distinct character, especially when you look closely at the details of the paint, the shape of the roof tiles and the details of each object. ”
“To realize this, the challenge is huge, because in the cinema, the audience can only watch passively from a fixed angle, but in the theme scenic area, they will actively or passively watch. The interactive way allows you to watch and experience the storyline 360 degrees without any blind spots, so every detail is crucial."
"Kung Fu Panda: The Journey of the Dragon Warrior" in the Land of Kung Fu Panda
In order to bring tourists the wonderful feeling of "breaking the dimensional wall and walking into the real valley of peace", Dean Orion, the creative director of Kung Fu Panda Land of the World Scenic Area, introduced the "Wisdom Fairy Peach" The creative process of "Tree".
"Creating this massive structure, which is over 10 meters tall and weighs 23 tonnes, was quite a challenge, especially when it came to making the petals of the tree. We tried different materials and finally found a flexible The material is flexible enough to be bent and shaped by hand, and is shaped by hand to make each petal look like something out of the movie. After determining the correct petal shape, our makers meticulously apply it to the entire tree. The 58,000 petals on the tree make the tree look more like the one in the original movie. ”
The “Wisdom Peach Tree” in the Land of Kung Fu Panda
Jurassic World. Bra Island
The "Hogsmeade" of the Wizarding World of Harry Potter
Rich supporting facilities and confidence in the market
It is understood that Beijing Universal Resort is developed, constructed and operated by Beijing International Resort Co., Ltd. The company is a joint venture jointly owned by Beijing Shouhuan Culture and Tourism Investment Co., Ltd. (referred to as "Shouhuan Investment") and Universal Theme Parks and Resorts, a business segment of Comcast NBCUniversal.
In fact, in addition to the Universal Studios Beijing theme park, the key construction projects of Universal Beijing Resort also include Beijing Universal CityWalk and two resort hotels - Universal Studios Hotel and NUO Resort Hotel.
Beijing Universal City Avenue is a comprehensive commercial complex integrating retail, catering and entertainment. It is understood that after completion, the avenue will have 24 stores, including a multi-functional cinema, 15 restaurants integrating Chinese and Western characteristics, 8 world-renowned retail stores and 11 retail and catering mobile vending carts, providing a rich and unique entertainment, dining experiences and shopping options.
Red Oven Pizza Bakehouse on Universal CityWalk
Cool Chocolate Shop and Gourmet Feast Kitchen on Universal CityWalk
Universal CityWalk The hotel is the world's first hotel named after the Universal brand. It is located at the entrance of Universal Studios Beijing. It has approximately 800 guest rooms. It is designed in a classic Spanish style and condenses Universal's more than a century of film history and Hollywood. ’s glorious journey. The NUO Resort Hotel incorporates the design of classical Chinese royal gardens, providing tourists with a picturesque paradise.
Universal Studios Hotel
NUO Resort Hotel Courtyard
In terms of transportation, Universal Beijing Resort is located in Tongzhou District, Beijing, close to Tiananmen Square and the Capital City. There are rail transit connections between the international airport and Daxing International Airport, and are equipped with a subway station and two subway lines - the east extension line of Metro Line 7 and the south extension line of Batong Line, providing convenient transportation for tourists visiting Universal Beijing Resort. Provide convenient travel and leisure and entertainment options for surrounding residents.
Beijing Universal CityWalk
On November 16, Universal Beijing Resort and Ctrip launched the “Beijing Universal Resort Ctrip Flagship Store”, which will be open from November 16 to November During the 18th, a limited number of "priority ticket purchase rights" rights packages will be sold, and buyers can get priority to purchase tickets 5 days before the opening of the 2021 Universal Studios Beijing ticket pre-sale.
According to data released by Ctrip, 10,000 benefit packages in Ctrip’s flagship store were sold out in just 60 seconds after the sales started at 10 a.m. that day, and another 20,000 benefit packages were also quickly snapped up by consumers.
Tom Mehrmann, President and General Manager of Universal Beijing Resort, said: "Universal Beijing Resort is telling a new story, presenting guests with an immersive entertainment environment and redefining fashion. vacation, creating exciting and personalized entertainment experiences. We are full of confidence and look forward to seeing you at Universal Beijing Resort in 2021! ”
Proofreading: Zhang Yan