What are the skills of trademark naming?

(I) Principles for Drafting Trademark Names When naming a trademark, the following principles should be observed in addition to the statutory requirements for trademark naming: 1. Trademark names that are easy to recognize, read, understand, remember and write must be clear and concise first; Words should be easy to understand, and don't use obscure words; Use characters with simple strokes that are easy to write and print, and don't use ancient characters and obsolete characters with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and fluent, with musical aesthetic feeling, and bending and twisting should be avoided. In addition, the text of the name cannot be too long. 2. Grasp the characteristics and highlight key trademarks. The name is short, which can only show the characteristics of a certain aspect of the commodity, so we should grasp the characteristics and highlight the key points. This kind of prominence, or focus on highlighting identity, such as "Kweichow Moutai"; Or focus on display technology, such as "China Ancient Health Essence"; Or focus on display materials, such as "double needle toothpaste"; Or focus on showing value, such as "diamond electric fan"; Or focus on the performance of utility, such as "baili brand soap"; Or sketch an image, such as "white rabbit toothpaste"; Or show interest, such as "Xiyingmen towel quilt"; Or show style, such as "Princess Qin"; Or clearly indicate the product category, such as "organic rice"; Wait a minute. 3. Unity of name and reality to avoid contradictions. The name should reflect some characteristics of the commodity from a certain aspect, and it should be related to the commodity to a certain extent, and there should be no phenomenon that the trade name does not match or the trademark Peugeot damages the image of the commodity. For example, "Panther" brand agricultural vehicles, "Panther" shows the power of vehicles, and "Chrysanthemum" of "Chrysanthemum" electric fan gives people a cool feeling, which is reasonable and reasonable. 4. We should consider the psychological goods of consumers. There are a certain number of consumers, and the naming should consider the psychology of consumers in order to win the market. For example, children's products should consider children's psychology: so there are little angel children's shoes, white rabbit toffee and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Bainianle Chinese patent medicine, Laolaifu oral liquid and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and foreign: Aoqi, Yaqian, Head & Shoulders, Lihua Bao Si and Golden Ballet. High-end consumer goods are aimed at the characteristics that buyers should choose carefully, and use trademark names to express the preciousness, exquisiteness, durability and advanced quality of goods, so there are Strauss pianos and sapphire watches. 5. Names should be aesthetic and meaningful. The so-called aesthetics means that the name has a distinct image and can make people have a good association. Such as: tulip wallpaper, penguin sweater, lotus gourmet powder. Implication means that a name can contain more information. For example, "Zhong Yi" not only shows that Italian technology has been introduced into the product, but also tells people that the product can be satisfactory. "Old Frye" not only means getting old and blessed in Chinese, but also is homophonic with English LONGLIFE. (2) drafting method of trademark name 1. Introduce and explain this is the most commonly used method. This method is easy to understand, and some introduce places of origin, such as Shanghai, Qingdao and Tianjin; Some introduce functions, such as: divine power, a spoonful of beauty, permanence, Yong Fang, health and happiness. 2. The characteristic of metaphor is that the name is a metaphor, which refers to the characteristics of a certain aspect of a commodity, such as the name of a TV set, the brilliant metaphor of "Changhong", the vivid metaphor of "Peony" and the gorgeous metaphor of "Peacock". 3. The characteristic of this way is that although the name is not a metaphor, it can vaguely reveal more other information. For example, "Huari" means Japanese technology of products, "Aerospace" means cutting-edge technology, "Manman" cigarettes mean certain manners and values, and Yuyang brand blankets mean the materials used in blankets. 4. Symbolism is characterized by rich name associations. For example, the Great Wall symbolizes a creative spirit, and the Yellow River symbolizes the ancient times of the Chinese nation, which is a more specific symbol. Some of them are abstract, such as "double ring" and "triangle", which can only be freely associated by consumers. 5. Authoritative authority is characterized by naming with authority. Or borrow celebrities, such as "Li Ning", "Xinghai" or self-appointed authorities, such as "Heavenly Kings" and "Overlord". 6. Wishing is characterized by auspicious and festive names. For example, Beauty, Dafa, Xifumen, Double Happiness and so on. There are various naming methods, here are only a few of the most commonly used, and the specific application should be handled flexibly according to the actual situation.