Domestic service company

I also run this kind of company. After three years of exploration, I can give you some suggestions:

First, domestic companies are generally divided into two types, service type and intermediary type.

Service-oriented: employees belong to the management and training of the company, and are paid by the company. The service items are mainly hourly workers;

Advantages: unified management, better staff control and higher customer service satisfaction;

Disadvantages: 1 The operation of the company needs to be carried out in accordance with the labor law, with high operating costs and high risks; 2. Employees' enthusiasm is not high, and they will take private jobs after non-working hours, which in turn will affect the efficiency and quality of normal work for a long time; It is difficult for employees to work at full capacity. Generally, the daily workload of hourly workers will not exceed 6 hours, mostly 4-5 hours, so the actual working time of an employee is about 130 hours per month, so the salary of 1500 yuan is not low.

Intermediary type: the concept is relatively simple, collecting a large number of information about domestic workers, and then recommending it to customers for an intermediary fee. Most of these companies mainly introduce 12-hour or 24-hour nannies, newborns or the elderly.

The advantages are: low cost, low risk, controllable profit and no need to spend more time on management and training;

Disadvantages are: the staff is very unstable, the business fluctuates greatly, and the relationship with customers is weak.

Secondly, the analysis of the Shanghai market shows that among the customers who need housekeeping, 40% of the owners need a service company, another 40% need a nanny who doesn't live at home, and another 20% need a 24-hour on-site nanny.

Third, your company seems to be a service company. To make money, you need to pay attention to the following points:

1, customer orientation is higher, that is to say, don't be a low-level customer. Low-level customers are more willing to find an intermediary to introduce on-site service to their aunts, so that they can pay less for the service. And relatively high-end customers don't care much about spending one or two hundred a month. Personally, I suggest that foreign affairs should be considered more, and the consumption situation of each customer needs to be evaluated every month. In principle, household consumers who are lower than 400 yuan every month are not target customers;

2. The service fee is slightly higher than the market price, and the monthly turnover should be analyzed. The overall control is that the labor cost, social security cost and some materials cost should not be higher than 75% of sales, which means that the gross profit margin of 25% is the basic guarantee for survival. If it is not 25%, the result of closing the door is inevitable;

3. Family service has many connotations. Other services related to cleaning or housework can also be introduced to attract customers and increase gross profit margin. Our experience is that extra cleaning services can reach a gross profit margin of 40%, which makes a great contribution to the whole.

The working hours of employees should be improved by all means. If it can't be improved, the time and items of customer service should be menu-based, that is, the time and content of each service are set, and customers can provide services if they can accept them, and they can't provide services if they can't accept them, which can basically ensure the stable contribution value of employees. In principle, the actual working hours per day shall not be less than 6 hours. If not, we would rather hire fewer people, and the monthly turnover contribution of employees should not be less than 2000 yuan per month.

Of course, in order to find high-level customers, advertising, personnel training and even property education costs will increase, which should also be taken into account. Therefore, the overall gross profit margin is above 35%. I suggest you stick to it. If you can't reach this gross profit margin, then you are here to play.

Standardized operating procedures, publicity and management methods for setting up domestic companies

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The main steps of establishing a domestic company are:

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