Japanese cars: I am strong, I know it!
The top three Japanese players in July are simply not too strong!
It is said that things take turns, and everyone leads the way for three to five years. But over the past decade or so, the Japanese car brands that are best able to create contrarian performance in a bad environment are still the Japanese car brands that are best able to withstand pressure.
Furthermore, Japanese cars are not only capable of carrying, they are also very capable of fighting. Let’s first take a look at the extraordinary performance of Japanese cars in the past July——
①? In the sales rankings of a single car company, “Two fields and one industry” once again ranked among the top ten in July;< /p>
②? The overall number of Japanese new car wholesales in July (excluding imported cars) exceeded that of German cars by about 0.4%;
③? In the joint venture mid- to high-end sedan market, Accord created monthly sales in the off-season With a sales volume of 20,000 units, Camry ranked second, and Jacques completely suppressed the Maipa brothers;
④? In the joint venture mid-size car market, Nissan Sylphy ended the "two-door relationship" with Lavida with a sales of 45,027 units. "Competition", followed closely by Corolla, Civic, Ralink, and Lingpai, all undisputedly appear in the top ten sales "roster";
⑤? In the joint venture SUV market, Honda Hao Ying, CR-V and Binzhi rank in the top three. Among the top ten joint venture SUVs in terms of sales, 6 vehicles including Nissan X-Trail, Toyota RAV4 and Honda XR-V are all included;
⑥? In the joint venture small car market, Toyota Zhixuan and Vios Gemini occupy the absolute top spot, and there are few other cars that can compete with them;
⑦? In the new energy vehicle market, except for the Model 3, the rest are in the top sales Almost all of the ten models are Japanese new energy vehicles.
Let’s put it this way, in this July, whether it is the overall sales comparison or the vehicle sales list in each market segment, Japanese cars have steadily gained the upper hand. If you look at any list, the car companies and models at the top are all related to Japanese brands.
The "Midfield War" between Germany and Japan
The Japanese cars in July are simply not too strong!
More importantly, such performance and momentum are not short-term effects. Regardless of the current car company strategies, model matrix, and future development trends, Japanese cars are still very stable on their way to the top collectively.
Of course, the collective prosperity of Japanese cars is not entirely due to "feng shui". Thanks to the stable system strength formed by the consistent lean development model, supplemented by the concentrated explosion at the product level in recent years, Japanese cars have almost collectively reached the top of the market in this round. Moreover, in the protracted competition between the German and Japanese companies in China, signs of the Japanese company's victory have emerged, but it still takes time to expand in size.
In the domestic auto market, the "struggle" between Japanese and German cars has been going on for a long time. From technical competition to fan competition, it has always been noisy and lingering.
Around 2016, the competitive landscape between German and Japanese cars will be relatively clear: in the small car and A-class car markets, Japanese brands will continue their gradually solid market foundation in the past few years; North and South Volkswagen will still In order to continue its position as the king of the B-class sedan market, it will gradually introduce B+ or even C-class sedans, which will gradually penetrate into the luxury car market.
At that time, Toyota, Honda, and Nissan, the three major Japanese brands, began to adopt a more stable development concept and gradually deployed "heavy troops" in various market segments to use their more quality products in the domestic market. Chase the Germans. In the following years, Japanese cars made significant progress, but the main support was still concentrated on small and medium-sized models. The market expansion of large cars (mid-to-high-end sedans, SUVs), etc. was still the main factor hindering Japanese cars from reaching the top.
The competition between Germany and Japan is a commonplace topic. In the past, when the Japanese were collectively conservative, German cars represented by Volkswagen used their own technology accumulation to successfully shape their technical image and conform to the market's product recognition. Increased awareness, carried out effective publicity, and established a reputation as durable and reliable.
However, in recent years, Volkswagen's brand image in China has been affected by technical problems in some models. In addition, the domestic automobile market has gradually matured. It no longer blindly believes in the so-called "Volkswagen products" as in the past, but its preferences have gradually gradually Moving towards comfort and environmental protection etc. These are exactly the strengths of Japanese cars that emphasize "research and development to adapt to the market."
On the contrary, Japanese cars have somewhat "changed their past" in recent years. They have worked harder than in previous years on new technologies, new products, new tactics, etc., such as North and South The "two-car synchronization" gameplay of Honda and North and South Toyota has put the Germans, which were the most slippery in the past, a few blocks away.
Learn from Japanese good examples
For the domestic market, Japanese cars have tapped into the core market demand in recent years, such as Honda's hybrid and Toyota's TNGA new models. Innovations in technological systems are their respective core combat capabilities.
Over the past few years, Japanese cars have turned all the so-called "weaknesses" in the past into advantages. Whether it is mid-to-high-end sedans, or core battlefields such as compact and medium-to-large SUVs, Japanese cars have dense and powerful firepower.
In contrast, the German faction, represented by the masses in the north and south, has lost its vigor in the area of "technology" that used to frantically conquer cities and territories. At the same time, in the wave of SUV craze, in terms of the expansion of various market segments such as small SUVs, medium and large SUVs, it is obvious that Japanese brands have not responded more quickly.
In fact, since entering the Chinese market, Japanese car companies have demonstrated lean development models to varying degrees and in different ways. Intensive cultivation of models and refined marketing are the basic methods. They are not aggressive in peak seasons and not cramped in off-seasons. , is the quality management idea demonstrated by the Japanese overall.
These are the solid system forces formed over the past many years. Based on a deep insight into changes in market demand, the rapid launch of models that are more in line with market tastes is the key to the steady growth of Japanese cars in the past two years.
Especially after the domestic auto market was hit hard by the epidemic this year, why can Japanese cars remain strong? And can you not be biased in any field? Analytical articles like this are frequently seen in newspapers, which fully illustrates that other brands are also beginning to focus more on Japanese cars.
As momentum builds, there are naturally many people who are anxious to follow. But it is still too early to say that Japanese cars have reached the top. A more stable system, more suitable models and a business philosophy that pays more attention to quality will give Japanese cars more stamina to develop in the Chinese market.
These are the key points that make Japanese cars more lethal, and they are also the core points that other car companies, including Germans, should learn from and be vigilant about.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.