Introduction to the Course of Advertising Design and Production

Introduction to advertising, advertising copywriting, advertising photography, advertising management theory and practice, computer-aided advertising design, advertising planning and creativity, practical art and advertising design, web design and online advertising, advertising psychology, communication, Corel program, Photoshop program, etc.

Highly skilled talents

This major trains high-skilled talents who have the knowledge and ability of advertising planning, advertising creativity, advertising copywriting, advertising media analysis, advertising design, advertising production, advertising management and marketing, and can engage in practical work such as advertising planning creativity, design production and advertising management in advertising companies, advertising departments of news media and marketing departments of large and medium-sized enterprises.