I want to open a small store selling clothes. What preparations need to be done before opening the store?

First, you need to apply for relevant documents.

Prepare the lease contract (copy) of the store you are renting, the property ownership certificate (copy available), ID card (copy), and four registration photos and go to the local industrial and commercial bureau to fill in the corresponding forms to apply for the "Business "License" usually only takes about seven working days. After obtaining the business license, go to the tax bureau (national tax, local tax) to apply for the "Tax Registration Certificate". The tax administrator will determine the monthly tax payable for you. (Generally, it is based on the geographical location and size of your store). Since the specific amount varies by region, you can consult the local industrial and commercial department.

The above methods are for self-employment. There is no experience, so you must make a plan: first: determine what clothes to sell. Second: inspect your local market and do an in-depth market survey of the clothing you plan to sell. Including market saturation rate, market purchasing power, store location, purchase channels, etc. Third: it is capital budget. For example, make a calculation of store rent, store decoration fees, store initial distribution planning funds; purchase travel expenses, working capital, salesperson hiring expenses, taxes, etc., and then take action.

Second, site selection preparation.

There are many factors that affect the location of a store, and the factors vary widely. Why some shops in seemingly remote alleys are prospering year after year, while some shops in bustling areas are struggling, is in line with a philosophical saying: analyze the specific situation in detail.

Places with convenient transportation and easy access to people should be considered first, so the bottom bunks are far better than the bunks upstairs; at the same time, it is necessary to distinguish the types of people, and the value of leisure people is far higher Much higher than traffic flow, the former such as commercial centers, entertainment centers, the latter such as subway passages, etc.; popularity is also another important indicator, it is necessary to see whether the surrounding business has or is expected to become popular, whether there are important sources of customers in the surrounding area, etc., it is worth It is proposed that the double-sided shop structure formed by narrow streets is much more advantageous than the double-sided shop structure caused by wide roads; the plan structure of the shop is also very important. On the one hand, it must have a wider facade to contact customers, and on the other hand, it must be square and square. The layout is convenient for store layout. To sum it up: market research before opening a store includes ① What is the environment around the store. ② Whether the traffic conditions are convenient. ③Whether the surrounding facilities are beneficial to the store. ④The population of the service area. ⑤Income level of target customers.

Third, decoration and the first batch of goods distribution.

Store decoration is an important way to promote yourself and establish a good first impression. Many people feel confused about how to decorate and how to decorate? In fact, it is very simple. The general principle is to pay attention to these aspects:

Fourth, style positioning.

Be clear about whether your brand is casual or formal, men's or women's wear. A casual clothing store should give people a casual and relaxed feeling. It can provide rhythmic background music, have strong contrasting colors and gorgeous lights. Folding, front display, and side display should be interspersed with each other. The placement of shelves It is necessary to have a sense of overallness in casualness, and the opposite is true in formal wear.

Fifth, lighting arrangement.

First of all, you must make the lighting better than others. Whether it is cast lights, spotlights, or light and shadow, it greatly improves the effect of clothing. This is a must. The second aspect is to pay attention to the application of decorations. Various matching decorations can have unexpected effects on clothing, so it is also a general direction to use various ways of decoration to cleverly match clothing, instead of spending a lot of money on marble floors. Crystal lamps, various high-end decorations, etc. are not needed. Then there is another aspect, which is that it must be different from other people's stores and have different points. Clothes are easier to sell if they are grouped together, but there is competition, so what do you rely on to win? It depends on the unique "personality". This can also be reflected in the decoration, which is the principle of compliance with differences. In addition, the fonts, colors, and product styles of the decoration must be absolutely unified.

Sixth, pay attention to the color matching in the store and clothing.

The colors of women’s clothing shopping malls should be feminine. Light blue and white, red and white, purple-red and white, camel white, white, black and white, etc. are all good choices. The lines of the shopping mall should be streamlined and slender. The lighting is soft, there are more mirrors, and the men's clothing is dominated by rough lines and deep colors. Once the positioning is determined, there are the elements of store design. The display in the store gives people the most intuitive impression, it is a silent promotion. By the way, there is another thing to mention: according to the decoration budget, you should arrange the lighting according to the lighting of about 70 watts per square meter.