Ancient Town Cultural Tourism Planning Ancient Town Tourism Project Planning
1. Ancient town tourism project planning
Shaanxi Qingmuchuan Ancient Town Tourism Development Co., Ltd. is located in Qingmuchuan Village, Qingmuchuan Town, Ningqiang County, Hanzhong City, Shaanxi Province. It was registered with the Industrial and Commercial Bureau on June 15, 2017, with a registered capital of 300 million yuan and a unified social credit code of 91610726MA6YP2BX0C. It is a powerful state-owned enterprise.
Main business: Qingmuchuan Scenic Spot tourist attractions, visitor center, parking lot, travel agency, tourism transportation, hotel and catering, performing arts and entertainment, tourism and trade. Investment, construction and operation of tourist areas and tourist real estate; planning, financing and implementation of major tourism projects.
2. Ancient Town Tourism Festival Planning Plan
The Liantang Water Bamboo Festival is open to the public for free. The Wild Rice Festival is a red ancient town tourism and culture festival held in Liantang Ancient Town, Qingpu, Shanghai. The Wild Rice Festival brings together agricultural and sideline products, famous and high-quality products, local delicacies and farm delicacies from Jiangsu, Zhejiang, Shanghai and Liantang. In addition to high-quality agricultural and sideline products cultivated by modern rural areas through modern technology and other means, Qingpu Pavilion, Zhejiang Pavilion and Zhejiang Pavilion have also been specially set up.
3. Ancient town tourism project planning case
Go to Dujiangyan Scenic Area to explore the magic of water conservancy projects. At noon, we went to the Image Irrigation District in the ancient city area, which has special Chinese food. In the afternoon, we went to popularize knowledge about farming culture. Stay at the hotel and B&B in Longtan Bay for the night.
From October 2010 to October 2010, we should keep in mind the original intention of implementing comprehensive protection and utilization of the ancient city in Xiguan area of Tianshui, conduct careful research, clarify the functional positioning and commercial layout of the ancient city of Xiguan in Tianshui, and refine the planning plan to Specific alleys, courtyards, single buildings and commercial areas, zoning and classification, good commercial layout, diversified to meet the needs of tourists for food, accommodation, transportation and entertainment, so that tourists will want to come when they come and leave, manage the ancient city well and improve Tianshui The popularity of Xiguan Ancient City.
Wang Jun emphasized the need to build a strong operations team, make full use of operating funds, and promote operational management to be effective as soon as possible. It is necessary to carry out precise and precise construction, complete the supporting infrastructure and public service facilities, realize the modernization and intelligentization of the operation and management of Xiguan Ancient City, and give tourists a comfortable and secure experience. It is necessary to start as soon as possible, hurry up to attract investment, complete business preparations, and strive to realize the opening and operation of Xiguan Ancient City in early June next year.
4. Ancient town activity planning
Jianshui Ancient Town Tourism Investment Co., Ltd. was established on August 7, 2012. Its business scope includes tourism project investment and management; management of parks and scenic spots ; Photography and printing services; Comprehensive retail; Tourism infrastructure construction; New energy vehicle charging infrastructure operation; Car charging services; Car rental services; Hotel management (excluding accommodation); Sales of department stores, handicrafts (excluding ivory products), and handicrafts ; Sales and leasing of self-owned houses; planning and publicity of cultural activities (projects that require approval according to law can only be carried out after approval by relevant departments).
: 5. How to write an ancient town tourism project plan
1. Parent-child theme park. The main model of the school is to use theme parks to drive supporting commercial and real estate projects, and leisure sports projects such as hot springs, golf, skiing, etc. All similar to this model. This model is very popular with local governments. It has low land acquisition costs, stable ticket revenue supported by market enthusiasm, quick recovery of supporting commercial and real estate projects, and easy cash flow balance.
2. Global tourism. Innovate tourism management, coordinate the entire tourism space, create unique tourist attractions, optimize tourism agency services, jointly build the tourism industry, and strive to create an environmental atmosphere.
3. Scenic spot operation. Through the high-quality commercial and life supporting facilities provided by brand development companies around the scenic area, it is easy to bring vitality and vitality to a scenic area and surrounding underdeveloped areas. Give natural resources more charm and create more diverse products
5. Hotel operations. In addition to meeting the basic living needs of traditional resort hotels, this type of product has more artistic and cultural elements. Various income channels such as auctions, gambling, conferences, and film and television, as well as flexible leasing and sales methods, make it possible for companies to ensure income without further developing housing resources.
6. Development of former residences and ruins. Celebrity American homes and revolutionary sites are major brands.
Through rich attractions and diversified product designs, celebrities connect their former residences and sites with the surrounding environment and other forms of tourism, integrating cultural tourism into diversified forms of tourism.
7. Integration of religious landscapes. With the improvement of people's cultural level, spiritual level and health level, religious tourism has gradually become popular. The development and operation of tourism projects are also gradually moving toward large-scale and comprehensive development, from simply meeting the functions of worship and viewing to developing comprehensive tourism supporting functions such as food, accommodation, transportation, shopping, entertainment, and health care, forming an independent comprehensive tourism area.
8. Ancient towns, streets and villages. On the premise of protecting ancient towns, villages, and neighborhoods, and on the basis of improving the living environment of indigenous peoples, leisure tourism, cultural experiences, and leisure businesses should be integrated into ancient residences to promote the revitalization of old streets.
9. Yang Kang’s residence industry. Health corresponds to general health; and nurture means: nourishing the body, mind, intelligence, etc. Travel refers to tourism. A distinction needs to be made: living in health care is different from living at home, because traveling means living in a different place. Also, Home & Travel. The residences here are not family residences, but tourist residences. Therefore, Yangkang Travel is a new tourism format formed by the integration of multiple industries.
10. Tourism Festival theme. The Tourism Festival is an important cultural tourism marketing planning project. It has become an important platform and golden business card for enriching people’s spiritual and cultural life, assisting economic and social development, and is also an important measure to build an international eco-tourism destination.
6. Ancient town tourism project plan
The ending of "The Ghost Blowing the Lamp: The Wonderful Ancient City" foreshadows that Professor and Professor Chen are cursed and need to find the dust beads. The second devil's prophecy was true. Sydney is the devil, but when the devil knew about the prophecy, he used hallucinations to make Hu Bayi and Fatty think that the second prophecy he started to see was false. Escape is simply a way to die. The devil lures three people into a ghost cave.
The 755-79000 drama is adapted from the novel of the same name by Tian Xia Ba Chang. It mainly tells the story of three people, Hu Bayi, Yang Ping and Fatty Wang, who went through all kinds of hardships to find the wonderful ancient ruins of the Ghost Cave in the Taklimakan Desert.
Hu Bayi dared to think, speak, do things, take risks and carry out revolution. In short, he dared to resist. He can always find reasons to convince himself and others. The 16-character yin-yang Feng Shui secretary, the captain who can control the dragon and gold, is lonely and brave.
Yang Ping, who grew up in the United States, was influenced by Western culture and is bold, generous, bold and cautious. The nose is high and the pupils are very shallow. He has outstanding appearance, rich family background, and is familiar with traditional mountain exploration and excavation equipment. Various props can be properly prepared for each move. As we explore, we rely on each other. When we encountered difficulties, her calmness resolved the crisis many times.
7. Conclusion of the ancient town tourism project plan
To create a cultural industry, enhance the cultural connotation of the city, and drive the regional economy through tourism, a good tourism plan should not ignore the following nine points.
1. Discover weaknesses
The weaknesses mentioned here refer to existing problems or shortcomings relative to others.
There are several main reasons or problems for a place to travel, failure or lack of success:
First, not finding good resources, I don’t know where to start when I don’t travel.
Second, due to transportation restrictions, although there are treasures, I don’t know the people hiding in the mountains at all.
Third, the economic situation is not good enough. Without certain economic conditions and investment, tourism cannot be finished.
Fourth, the focus of work is not on tourism.
Relatively speaking, the conditions in some places are better
The bright spot is the brightest spot, and it can also be called a highlight. The highlights mentioned here do not refer to the highlights of the planning text itself, but to a plan that helps the planned area find the highlights of tourism development. It includes tourism resources, tourism environment, management system, policies and regulations and many other aspects.
Elements that constitute a highlight,
This is a name that is famous in a certain aspect or at a certain point, and has influence in the province, the country and even the world.
Second, it is something new, recently emerged, newly discovered, or something innovative in a certain aspect and recognized by everyone.
Third, it is rare, that is, rare or unique. A certain resource is rare in the country, or it is unique in your place. A certain practice or policy measure is original and original here and plays a good role in promoting the development of tourism.
Four strangenesses, with unique tourism resources, such as strange mountains and rivers, strange people, and strange things.
Five is special. You have some things that others have, but you have characteristics and inherent characteristics.
It is impossible for the above elements to be present in every scenic spot in one place, but as long as they are present and prominent, they can form a highlight. Planning must help locals find such highlights. Only by finding the bright spots and utilizing them in actual construction can tourism development avoid detours.
3. Break through difficulties
Difficulties and weaknesses (problems) are somewhat similar. Both are factors that restrict the development of tourism in a place, but they are different. There are many problems, but there are often only one or two difficulties; problems are universal, but difficulties are often special; general problems are clear at a glance, but difficulties need to be carefully analyzed and searched for; problems are on the surface, but difficulties are hidden inside.
So, finding the difficulty is to find the main contradiction and outline. Once you find the difficulty, you find the main contradiction, then you grasp the outline, raise your eyes, and other problems are easily solved.
Therefore, in planning, it is necessary to use a large number of in-depth and detailed investigations, comprehensive analysis and multi-party comparisons to help the client find out the difficult problems that restrict the development of the tourism industry, and plan solutions, ideas and plans to solve the problems. Guide clients to break through difficulties and bottlenecks.
4. Find selling points
Tourism products are essentially commodities and need to have selling points.
Anji County, a beautiful rural area in central China, has 1.08 million acres of bamboo forest, with a vegetation coverage rate of 75%. The local air quality is good, with the average concentration of negative oxygen ions in the atmosphere reaching 8,000 ions/cm3. The excellent and good rate of Anji's 33 climate and ecological evaluation indicators reached 97%, and the comprehensive evaluation result was excellent. From the perspective of a single resource, it seems that every resource is a selling point, but too many selling points are not conducive to the audience's perception.
These resources have the same characteristics, that is, they have more oxygen and good air. The direct benefit of good air quality is that it is good for people's health. From this perspective, Anji County is a very suitable place for health tourism. Therefore, the tourism development direction of Anji County can be summarized in six words, namely, selling oxygen and staying healthy. Bamboo negative ions are the biggest selling point.
5. Create a flash point
The flash point here refers to the factors that can trigger an explosive effect and promote explosive growth in the initial stage of tourism development or when it reaches a certain level. This factor can be a slogan, an event, a policy, a product, an attraction, or even a brand.
In travel planning, we must be good at creating tipping points. How to achieve the tipping point requires detailed analysis.
For example, Anji Jiangnan Tianchi Scenic Area is an AAAA-level tourist attraction. Huangping Hydropower Station is located in Anji County, northern Zhejiang Province, with a total installed capacity of 1.8 million kilowatts, ranking first in Asia and third in the world among similar power stations. Such a completely industrialized hydropower station, hidden among the mountains, plays two roles and makes the best use of everything. It was developed as an attraction project during the planning and construction period, especially during
In order to change the long off-season situation of seasonal tourism in the scenic spot, the construction of Jiangnan Tianchi Ski Resort was proposed based on the following reasons: First, According to the temperature data statistics of Jiangnan Tianchi in 2016, the temperature from December to February is basically 0 to -18 degrees, and the climate conditions are feasible. Jiangnan Tianchi is located at the top of a thousand meters above sea level. Anji is surrounded by mountains to the east, south and west. The terrain is open to the north, allowing the north wind to blow in directly. There are ten to twenty snowfalls every year.
2. Jiangnan Tianchi Ski Resort is the only winter outdoor ski resort in Jiangnan, with a total length of nearly 800 meters and a snowfield of more than 60,000 square meters. It is currently the most comprehensive and high-tech development group in East China. East China has a population of 400 million and a vast market space.
Thirdly, Zhejiang itself is a major tourism province with a population of nearly 50 million and huge potential for tourism development, but it does not have large-scale backcountry ski resorts. From the perspective of improving the winter tourism off-season and single tourism function, this project is urgently needed.
6. Pay attention to the implementation point
The implementation point refers to the implementation and operability of the plan. In the preparation of tourism planning, in addition to having a strategic height and a certain degree of foresight, we must also pay great attention to implementation and operability.
It is necessary to strengthen implementation and operability from four aspects.
The first is to strengthen the planning of specific areas,
The second is to strengthen the planning of specific projects,
The third is to strengthen the planning of specific times,
The fourth is to strengthen relevant planning.
In the planning of specific regions, the plan not only carries out macro-planning for the city's tourism development, but also makes a detailed plan for each county (city, district) based on its geographical location, resource status and development status. ) for development planning.
In terms of specific projects, there are not only the spatial layout of the entire city, but also the development plans of specific product projects, such as tourist accommodation facilities. The plan conducted a detailed survey of the city's tourist accommodation facilities, made a scientific analysis of the city's tourist growth trends, and finally put the development plans for the city and counties (cities, districts) accommodation facilities in place.
7. Grasp the key points
A good tourism plan must highlight the key points based on the full implementation of "Ghost Blowing Lanterns: The Ancient City".
First, the same plan highlights different elements. Clear and specific requirements are set out for elements of each plan. For example, the "General Principles of the Overall Planning of Tourist Areas" stipulates its five basic elements and thirteen basic contents. Although these elements must be written and are indispensable, which ones must be highlighted and which ones can be described briefly still depends on the actual situation.
Second, different plans should highlight the key points of different plans. Different solutions have different problems to solve and different requirements. Especially for some non-statutory plans, because there are no standards to follow, it is particularly important to grasp the key points. For example, in conceptual planning, the planning scope is generally relatively large, and the problems to be solved are mainly strategic issues. The focus should be on strategic issues such as development concepts, spatial structure, tourism image, and product planning. Other aspects can be a little lighter.
3. The planning of different products should highlight the key points of different products. With the vigorous development of the tourism industry, there are more and more types of tourism products, and planning needs to be based on the characteristics and requirements of various products. If you want to restore an ancient village, you should follow the principle of equal emphasis on protection and development. If it is a newly planned tourist town, it can be planned and constructed in a drastic way.
8. Be a good node
In a broad sense, nodes are also the key point. What is a node? Developing in the course of things, they serve as connections, hubs, and organizers, affecting joints and key points in the surroundings and the whole. Such as time nodes, project nodes, etc.
For example, when making a regional plan, there are many things that need to be planned. What is a node? Gui believes that scenic spots are one of the important nodes because they are the core products of tourism. In a region, only by planning several scenic spots can an overall planning framework be established.
The important purpose of tourism is to bring more happiness and excitement to people. As a blueprint in tourism development and tourism product construction, tourism planning should provide more building foundations for this joy and excitement. Especially in the planning of scenic spot construction, exciting points should be the focus of planning.
Excitement is a perceptual reflection, and there are many factors that can stimulate people and make them excited. Beautiful visuals can be stimulating and exciting. A story, a child's song, and a table of hometown-style meals can arouse people's homesickness since they were young. Planners need to think more and savor these factors to create more excitement.
There are many things that make up the excitement, which can be a node. For example, the scenic spots in the scenic area are undoubtedly the main excitement of this scenic area. Many novel and creative sketches often attract tourists to stop and take photos.
A tourism planning plan that can achieve the above nine points, with reasonable arrangements, overall coordination, and strong operability is an excellent tourism plan.
: 8. Ancient town tourism project planning plan
1. Make a reservation in advance to save worry and effort.
Free and aimless, this way of visiting the ancient city looks a lot like Lijiang. When it comes to accommodation, it’s more reliable to book in advance. There are more tourists than usual during the May Day holiday. They can choose their favorite inn in advance through the Internet and solve the accommodation problem first, saving worry and effort. Making an appointment first, rather than looking for it now, is the best option. Of course, you don’t need to worry too much about traveling in a group.
2. Get lost in the ancient city and find Sifang Street.
Although there are road signs or signs at every alley or intersection, you still somehow get lost in Lijiang Old Town. There are many alleys in the ancient city, so it's easy to get lost. When you realize you are lost, look for Sifang Street. It's always C. If you walk towards Sifang Street, you can always walk back. You can also try to find water, follow the current into the city, and follow the current out of the city.
3. You must choose a suitable pair of shoes when entering the ancient city.
In fact, it is because only by wearing the right shoes can you truly feel the charm of the ancient city. The stone road in the ancient city is paved with colorful stones. It's shallow and irregular, and it's impossible to walk into the ancient city wearing high heels. People have stepped on horses for many years, and the stone surfaces of the stone roads in the ancient city are smooth and round, making it easy to slip. Therefore, it is also important that the shoes fit properly and prevent slipping. Travel shoes that fit well, are lightweight, comfortable, and non-slip are best.
4. If you want to shoot a blockbuster movie about the ancient city, get up early. If you want to experience the quietest side of the ancient city, you must get up early and go shopping around the ancient city before the bustling crowd wakes up. Morning is also the best time if you want to make a beautiful movie. In the morning, the light is soft and there are few pedestrians, so it’s very convenient to take a picture. You can feel the large scene just after taking a picture.
5. Pay attention to sun protection. Lijiang is located on a plateau and has strong ultraviolet rays, which is especially unfriendly to fair skin. Although it is very pleasant to spend time in the sun in Lijiang, you must take good sun protection measures, such as sun protection hats, sun protection clothing, sunscreen, and sunscreen spray. You can put all kinds of sunscreen products on it when you go out during the day. 6. Cars are banned in the ancient city, and free cycling is in the ascendant. There are many friends who come to Lijiang for cycling. There have been cases before where the cavalry team wanted to ride in the ancient city. Here is a warm reminder. Cycling is prohibited in this ancient city.
7. Pay attention to your own safety.
This is a bit targeted. There are rivers and narrow streets in the ancient city. When walking on the streets near the water, please watch your step. Don't be intoxicated by the beauty of the ancient city and fall into the water. In addition, during the long holidays, there are more tourists. While enjoying the beautiful scenery, you must pay more attention to personal safety and property safety.