What are the styles of lottery advertisements?
H5 brush screen has three characteristics:
Either the idea wins, which is unexpected. For example, "Is the world famous paintings shaking? 》
Still have a strong sense of participation. For example, people's daily's "look! This is my uniform photo.
Either take the tender route and cause a * * * sound. For example, scrambled eggs with tomatoes from China Merchants Bank.
Today, I collected and sorted out the top ten H5 advertisements screened out in the past year. Come and see if you have swiped the screen.
1.H5, Drama of the Year-Youdao Translator
Late at night, my male colleague asked me if I had slept. ...
The male colleague asked "Are you asleep?" on WeChat. The woman thought that the male colleague liked her and ran to the girlfriends group to exclaim that someone wanted to confess to her.
Next, the girlfriends group became a drama group to discuss how to deal with male colleagues. ...
It attracts people's attention with the extraordinary inner drama of the hostess and girlfriends, and finally has a turning point in advertising, and finally can't help laughing.
It is worth mentioning that this H5 is actually zero cost-using a mobile phone to record a screen, without an intermediary agent, * * * only takes two days to complete. Ha ha ~
Are all kinds of Party A who know this news going to rush?
2. The most haunted animal of the year H5-Tik Tok
"the world famous paintings shake shake up? 》
This is a magical H5 with both ghosts and hip hop.
In real life, paintings should be placed in the window for people to enjoy quietly; In front of the world famous paintings V, you may not even dare to give one. Now, Tik Tok uses the technique of ghosts and animals in the second dimension to make famous paintings tremble, and adds some humorous elements to the content. For example, Napoleon's mount was replaced by a husky, Mona Lisa was allowed to cut her hair, Van Gogh took selfies with her mobile phone, and Helena and other painters took selfies. ...
It makes people feel funny and humorous.
3. The most sensory H5—— of the year-Tmall worry-free purchase
The first mobile phone drama troupe opened.
Drama caused by body parts
It's amazing that this H5 has reached 5 million viewers in three hours.
The first program is "I miss you very much", which is related to your heart; It's a story about diaosi trying to chase the goddess.
The second program is "Hurry Your Head", which is related to the brain and tells the story of two couriers rushing to deliver the courier.
This unique idea is particularly interesting and has a strong story.
4. The most explosive field of the year H5- People's Daily:
"Look! This is my uniform photo.
Was this military uniform photo taken during the National Day?
Upload a selfie and you can get your own military uniform photo. Once H5 uses the psychology of "zi" and "Lian", it is very easy to get angry and has a strong sense of participation.
When it was launched during the National Day, the marketing was very good, with a total of 820 million visitors and a peak of 4 10000 visitors per minute.
Suddenly found that our party's People's Daily has also kept up with the times ~
5. Most Public Welfare H5-Year-Tencent Public Welfare:
Children's "gallery"
Did you choose one or several photos of special children? Every painting is beautiful and inspiring love, which not only touches people with feelings,
Also let everyone notice that there are such a group of "children" in the world.
In other words, a total of 15029059.79 yuan was raised this time, and the number of donors was 5806608.
6. The most unforgettable H5-Netease Dada of the year
This is a childhood that adults dare not open.
On the night before Children's Day on June1this year, Netease posted an H5: "This is a childhood that adults dare not open". Get 6.5438+0.5 million independent user visits in 3 hours; H5 shows the childhood cartoons belonging to the post-80s/90s generation. This time, 18 years old is forbidden to watch cartoons.
There are black and white cartoon characters on the screen, followed by slam dunk master, Doraemon, detective Conan, beautiful girl warrior and classic quotations in animation.
The last paragraph:
"When we grow up, let's cheer together in the future!"
Bring people back to reality and tell people: don't forget the past and don't be afraid of the future. It has aroused people's extensive and independent forwarding.
7.H5, the best film of the year-Flying over Wonderland
Taobao invited Framestore, a special effects company that won the Oscar for best visual effects, to make a special effects blockbuster "Flying over Wonderland".
Adopt 3d effect, use a colored owl as joystick, and adjust its direction by rotating the mobile phone. Passing through four black holes (these black holes represent Dongshi, Xijie, Nanshi and Beijie respectively), each street has its own characteristics and customs. It's novel to show you around H5.
8. The most tearful H5-Visa Credit Card for Overseas Students of China Merchants Bank of the Year
The world is no bigger than a plate of scrambled eggs with tomatoes.
When you first saw this advertisement, did you also think of your parents?
Maybe you are not far away, maybe your parents won't get up in the middle of the night to record videos for you, maybe you can cook a lot of dishes by yourself, not to mention just a scrambled egg with tomatoes?
But this advertisement will really make you think about maternal love, even if the final advertisement is controversial.
Click to view the case details: /x/page/m05688wcoku.html?
9. The scariest H5—— of the year-chasing the murderer at night.
Taobao's search for "White Night Chasing Murder" can be experienced:
Taobao interface suddenly turned into a video call interface, and at the same time, your mobile phone vibrated and the bell suddenly sounded, which really caught people off guard.
After answering, the front camera is turned on, and your avatar really appears in the video. The stimulation that followed created a horrible atmosphere, which made people feel scared.
10. The most bitter H6-Netease koala of the year
On the first day of employment, Netease's father taught me to be a man.
Following "Late at night, my male colleague asked me if I slept …", another H5 full of inner drama.
H5, which has no virtual reality simulation experience and cool special effects, has only one protagonist, Julia, who tells the story of her crazy first day at work:
The first communication with my colleagues told me that the company often worked overtime, and the director and adults kept assigning tasks to her on WeChat, which constantly increased her workload.
Despite this bitterness, the hostess is optimistic.
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After reading these ten H5 models, which one do you like best?