Real estate activity planning scheme
Planning scheme of real estate activities 1 20XX Spring Festival Gala? Are you ready for the party? Do you want your party activities to be more different and exciting? Call Chuangu Culture Communication Co., Ltd. and everything will be done!
I. Purpose of the event
Strengthen the zero-distance communication between leaders and employees, stimulate employees' strong fighting spirit, meet new challenges, enhance the company's centripetal force and cohesion, reflect the unity and unity between the company and employees, win * * * life, * * * survival and * * * glory.
Deeply understand the corporate culture, effectively integrate into the team spirit, mobilize the enthusiasm of employees, and feel the new year atmosphere and warmth brought by the company's big family. Let employees realize that he is the company and the company is every employee.
Award for advanced individuals and collectives, give employees a stage to fully display their performance talents, and show the passion and vigorous development of XX (China).
Second, the highlights of the event
Overall coordination focus
There are colored balloons, cartoon rabbits, beautiful and generous etiquette models and red carpets at the entrance of the venue, graphic and video materials about the development of XX (China) on both sides of the aisle, red carpets and red banners with red and gold as the main colors at the main venue, and various fluorescent helmets and clapping hands on the stage.
The whole will give people a solemn, festive and brilliant effect.
Opening highlights:
Rabbit songs and dances can be seen everywhere, showing the rabbit spirit of China culture with vigor, hard work, passion, hard work, bold innovation, professional planning and harmonious development.
Highlights of the award:
Each receiver has two roses, one in his pocket and the other in his hand. There is an elaborate letter from home on the podium. Under the spotlight column, the winners slowly walked onto the podium from the entrance of the venue through the left side. The flowers in his hand are inserted in the home letter, and 300 flowers form a home letter, which is a musical reminder (home and everything). Sing together after taking a group photo!
Highlights of performing arts and guessing prizes:
In the middle of the performance, participate in interactive games, such as prize-winning quiz, hands-on thinking, throwing golden eggs and so on.
Third, the connection of activity links
No one present knows. All the lights are dimmed (5 seconds). When the dance music with passion starts, the spotlight beam shines on the curtain interface and the curtain slowly opens. A couple of rabbit dancers danced to their familiar melody. Subsequently, Shanghai Chuangu Culture Communication Co., Ltd. provided event planning, and nine pairs of bunny girls entered the venue one after another, and ten pairs of * * *, which meant perfection. It also implies that XX is a sincere and dedicated professional enterprise in the real estate industry.
After the dance dance, the host came to the stage to pay a New Year call to everyone seated. Suddenly, the mobile phone (hands-free mobile phone) rang, (the call from XX (China) leader) said that it was time for us to pay a New Year call to everyone, and then the leader quickly stepped onto the stage (the spotlight column greeted him). The main leaders said a blessing idiom after giving their employees a New Year greeting. Listen to his voice before you meet him, and the next leader will use an idiom when he takes office (The Year of the Rabbit is prosperous, and the officials are dignitaries ...). Finally, all leaders will say New Year greetings to employees.
At the end of the New Year call, some leaders said whether they had given the prize to everyone. After meditation, all the leaders said "good" and the passionate music sounded gently and entered the awarding session. The spotlight lamp post salutes each winner and two hostesses, and then walks onto the platform. (Or use the "prop rabbit car" to pull to the podium, and the same etiquette, the lights should be in place)
At the end of the song "Home and Everything", the lights slowly dimmed and suddenly lit up, and the masked performer stood on the stage. (The mask can be taken off) So that you can avoid the dark light later. After the performance, it is also facing the end of this annual meeting. All the leaders came to the stage to pay New Year greetings to everyone again. The music started and (tomorrow is a good day) was over.
Real estate activity planning scheme 21. Activity purpose
The annual Christmas is coming. In order to enhance the feelings among employees and show the corporate image of Taitung Real Estate, a Christmas party is planned to be held on Christmas Day to convey Christmas wishes to employees and on-site customers.
Second, the theme of the event
Fly your dreams and pass on your blessings.
Third, the object of the activity
All employees of real estate group (except those left behind by the project)
Fourth, the activity time
20xx65438+Wednesday, February 25th 15: 00— 18: 00 pm
Verb (abbreviation for verb) activity place
Taitung Fashion Island Cafe and Front Square (use the company's own property as the venue to integrate resources and save money; At the same time, it conveys the entrepreneurial spirit of Taitung Real Estate to the on-site customers and sets off the on-site sales atmosphere.)
Forms and preparation of intransitive verb activities
1. Christmas tree: It is planned to borrow the Christmas tree from Fashion Island Sales Department. Before buying a Christmas tree, we should comprehensively consider the needs of this activity, choose a relatively tall and lush Christmas tree, and set the decorations of the Christmas tree in advance.
2. Drink coffee and eat cake: put the round table and stool in the square in front and form a circle. Employees can eat barbecues and cakes while participating in games or enjoying programs.
3. Let all employees prepare Christmas gifts for each other in advance, advocate high quality, low price and originality, and put numbered post-it notes on the gifts, which are signed by the gift providers respectively, so as to facilitate the exchange of gifts in subsequent activities.
4. Material preparation for other festive atmosphere: each employee will be given a Christmas hat, preferably with Taitung Logo；; Make simple arrangements at the scene to set off a festive and active holiday atmosphere; Christmas carols such as Christmas Eve and Christmas bells are broadcast live.
Seven. Programme of activities
1, Blessing: Send a beautiful Christmas card to every employee who takes part in the activity, fill in the Christmas wish yourself, hang it on the Christmas tree in the marketing center, and then close your eyes and make a wish.
2. Game link: listen to the song and grab the stool, guess the song on the spot (answer first), shoot seven orders (people who report seven orders can't count off, they can only shoot one person's shoulder, and those who make mistakes will have a live program).
Note: It is suggested to set up a small reward in the game to stimulate the enthusiasm of employees.
3. Audition of annual meeting program: This activity will audition the annual meeting program of real estate in advance, so that performers can adapt to the stage atmosphere in advance, and the audience will put forward suggestions for improvement.
4. Sincere mutual gifts: pile all the gifts provided by employees in the middle, and then draw lots in turn to receive the gifts. After the gift was drawn, they sincerely wished each other.
5. Flying Dreams: The development ambition of Taitung Real Estate was announced on the spot. The leading group wrote the wishes on the banner paper tied to the big hydrogen balloon, and at the same time, the wishes of the employees were also written on it. All the staff released balloons together and took a group photo.
Real estate activity planning scheme 3 I. Analysis of Taiyuan property market
Personalized and visualized competition is becoming increasingly fierce, which will become the trend of Taiyuan real estate development. If a property project wants to achieve excellent sales performance, it must seize the opportunity, make full use of its own personality capital and powerful strength, and make itself a property with great personality and reputation and good public image.
Two. General situation of project property (omitted)
Three. Advantages and disadvantages of project assets
Advantages:
1, with excellent geographical location and convenient transportation.
Superior geographical location: in the center of mature communities in North City; You can reach community facilities such as hotels, restaurants, theaters, shopping malls and supermarkets within 3 minutes' walk.
Convenient transportation: public transportation is convenient, and there are three bus lines passing through this case.
There are all kinds of leisure, entertainment and leisure facilities in this area.
Outdoor facilities: activity square, community kindergarten, hospital, shopping square, basketball court.
Indoor facilities: sauna, gym, table tennis room, billiards room, karaoke room.
3. Small apartment
Small apartment with 2 bedrooms, 2 living rooms, 3 bedrooms and 2 living rooms, with an area of 68.79- 106.92 square meters, and decorated menus, is very attractive to target buyers with successful careers, simple family structure, fashion and enjoyment.
Insufficient:
1, environmental construction lacks attractive landscape.
The lack of attractive landscape in environmental construction is not conducive to arousing the interest of target buyers; It is not conducive to improving the popularity, reputation and memory of HS Park in the public; At the same time, it is not conducive to satisfying the sense of honor of residents in this area. Modern housing should not only meet the living needs, but also meet the special psychological needs of residents.
2. Property management lacks special services.
Property management fails to provide special services according to the professional characteristics and actual needs of the target buyers (successful career and fashionable enjoyment), which makes HS Garden lack its due personality and attraction in service.
Planning scheme of real estate activities 4. Purpose of activities':
Through the public welfare activities with the theme of "Farewell the old year and send love", invite new and old owners to Jiuyuan to maintain customer feelings, explain the latest developments of the project, and strive for the introduction of old owners; Invite some new customers to understand the project and facilitate the intentional transaction.
Second, the activity content:
The property consultant informed the former owners and customers of Modian to come to Jiuyuan to attend Taibai at the specified time.
Impression organization's "farewell to the old year and send love" public welfare activities.
After sorting out the love items sent by the customer, send the customer a New Year gift package. Show the old owners around the product recommendation room to update the latest developments of the project; Recommend products to modern customers.
Take a photo and choose the best smile to be the "ambassador of love image".
Three. Time and place of activity:
Time: 20xx 65438+2: 20 pm191.3 Location: Jiuzuo Garden, Xi 'an Marketing Center, Taibai Impression/room kloc-0/817.
4. Invite customers:
In order to ensure that the largest number of customers arrive at the site, the invitation is divided into two times; The first invitation time is: Friday, February 28th, 65438+20xx. All customers who have already made a deal and those who have called will inform the time and place of the event by SMS in advance. The second invitation time is 65438 on Sunday, 30th February, 20xx. Customers are invited to attend by phone at 2pm.
◇ invitation of the old owner: Mr./Ms. XXX, I am your property consultant Xiao X. Did you receive the message I sent you yesterday? The activity of "Farewell the Old Year and Send Love" organized by our community and Xi 'an Love Alliance is scheduled for 2 o'clock this afternoon. Let's collect some idle clothes at home. One is to pay our love, and the other is to save our time. At that time, we will also choose an "ambassador of love" who is impressed by white people and send a New Year gift. When do you think you will arrive in the afternoon?
◇ Modian customer invitation rhetoric: Mr./Ms. XXX, I am Xiao X, the property consultant of Taibai Impression. Did you get the message I sent you yesterday? Well, the activity of donating old clothes and giving love organized by Xi 'an Love Alliance will be held at two o'clock this afternoon. Your participation is cordially invited. You must be a caring person. I will make an appointment with you this afternoon.
Real estate activity planning scheme 5 I. Activity background
According to the project plan of MCC's Upper House, the "Spring Festival Carnival, House Inspection and Gifts" will be held on 20xx 65438+ 10/4 (Lunar calendar1February 2 1 day), that is, when the Spring Festival comes, to present new and old customers with New Year gifts.
Second, the purpose of the activity
1, creating a new year's market fever and strengthening market attention;
2. Deepen the deep impression of new and old customers on this project through activities, and convey project information, etc.
3. Create a warm atmosphere through on-site activities, gather popularity and quickly accumulate customers.
Third, the concept of activity.
1, pay attention to the cohesion of popularity and create the quality of "MCC";
2. Increase the "New Year's Carnival" atmosphere of the activity as a whole, and fully reflect the significance of the activity of "seeing the house and giving gifts";
3. Set off the "fun" of the "Spring Festival" and create an atmosphere activity related to "seeing the house and giving gifts";
4. Let more distinguished guests deepen the good impression that MCC is still a garden;
Fourth, the activity address
Verb (abbreviation of verb) I-word duration
20xx 65438+ 10 month 14 8: 30 —— 17: 30.
Sixth, the object of activity.
Potential customers for viewing and buying houses
Seven. Preparations for activities and projects:
65438+1October 9-13 benchmark preparation
Planning:
65438+1October 9: Project planning report of this activity.
Reach a preliminary cooperation intention and determine the activity plan.
65438+1October 10: Set up the project team for this activity.
Identify all performers of the project activity.
Structure of the activity execution team:
General Counsel: (Party A) Overall Planning:
Consultant: (Party A) Activity Director:
Field service:
Determine all kinds of materials, equipment, personnel and other preparations.
65438+1October 1 1: The project is formally prepared for implementation.
Site layout plan
65438+1October 13: Site layout of the event (preparing the agenda)
The whole scene is set to welcome the Spring Festival, highlight "China Red" and take "Carnival" as the theme. The outfield provides a place for customers to play and have fun, showing a lively scene; The infield (the first floor) has created an environment for prospective customers to see the house, and can show the atmosphere of this activity; On the second floor, the atmosphere of buying houses is created by decorating houses, and hot drinks are provided, mainly providing clean discussion space for important customers and giving gifts to important customers.
Two paragliders (or powered balloons) will be arranged to hover over Xinyang at 9: 00-1:00 and 14: 00- 16: 00 on June 38, respectively, to create a pre-competition atmosphere.
During the morning activities of 65438+1October 14, it hovered over Yangshan New District at 9: 00-1:00 to create an activity atmosphere.
1, outfield layout (in front of sales center):
2 18m long-span arches: across both sides of the road (banner slogan: Courtesy in choosing rooms for the Spring Festival Carnival)
Lanterns are pulled by street lamp poles about 20 meters in front of the marketing center (the lantern is marked: MCC X Shangyuan).
Model essay on real estate promotion scheme
Considering the weather, the truss of 15mx 10mx4m can resist the weather change and create the atmosphere of the site. The top and periphery (leaving the entrance) are surrounded by spray painting (design pattern), and the ground is covered with red carpet.
Small red lanterns are arranged neatly at the top (which can be given to customers after the event).
On-site installation: mouse machine, electronic doll catching machine, electronic shooting machine, dancing machine, cotton candy machine, electronic gun shooting, Sugar-Coated Berry, clay figurine, electronic motorcycle and porcelain cup for customers to play for free. Arrange a staff member for each machine. On-site delivery of game coins (5 for each customer present)
The atmosphere at the scene set off cartoon images: Mickey, God of Wealth, Garfield, Rabbit, Happy, Beautiful Sheep, Big Big Wolf and so on. , created an atmosphere of taking photos with guests at the scene, and made porcelain digital cups for free at the scene.
There is a trampoline for children to play on the outside of the truss near the south side, and for the children of the guests to play.
2, infield layout (marketing center on the first floor):
The top of the infield is connected by small lanterns or paintings, and the big Chinese knot creates a new year atmosphere.
Glass doors and windows are made of large and small lanterns and window grilles.
Decorate the scene and decorate the tree with "get rich red envelopes".
Before 18: 00, arrange all the sites and check the installation facilities.
65438+1October 14: Event site
At 7: 00, the preparatory team will arrive at the scene.
At 7: 0010, the inspection of various facilities and equipment began.
At 8: 00, all personnel are ready to meet the customers present.
The activity started at 8: 30 and proceeded as planned.
During the activity, there are staff to guide customers to play the project;
Arrange saxophone live performance indoors;
The activities of 17: 30 ended one after another.
18: 00 All kinds of facilities were evacuated.