How to send a copy in a bakery on a hot day?

1 First, we need to determine the target audience of the copy. In the hot summer, we can target the consumers who are looking for a cool summer, such as young people, children, office workers and so on.

2. Secondly, creative design needs to design creative copy content. For the target audience, it can be expressed in a refreshing, friendly and interesting language style, "Summer is here, and the lively season has begun! Let's meet this challenge with dessert! " In addition, some visual elements such as pictures and videos can also be used to enhance the visual effect of copywriting, such as bright colors and fresh graphics, or to convey a cool video material through sound and pictures.

3. Finally, we should guide consumers' actions through copywriting. We can promote consumers to spend in the store through coupons, special events, punching cards, etc. "Buy a cold drink and get a 20 yuan coupon" and "punch in and get a free iced drink".