How to make good use of information business opportunities
Today, people pay more and more attention to the role of information. Wenzhou people are the first people in China to regard information as a treasure. Someone painted a portrait of Wenzhou people: every hair of his head stands up like a radio antenna, receiving information all the time, his head is smarter than a computer, he quickly screens, recognizes and integrates the collected information, and his hands and feet move quickly, so the money that floats around like snowflakes falls into his pocket like a magnet.
Although this portrait is somewhat exaggerated, there are countless examples of Wenzhou people getting rich by information. Let's look at two short stories:
At 199 1, an agricultural machinery factory in Wenzhou got a message: in recent years, the lawn area in China has increased by more than 50% every year, but the key parts of lawn machinery in China are not enough, and foreign lawn machinery is not suitable for lawn in China. Therefore, sports, gardens, hotels, schools and other units have to deal with lawns manually. After learning this news, the unit leaders immediately went to the relevant scientific research institutions to consult experts, and soon developed a lawn machine, which met the needs of our country. At the beginning of 1992, lawn machines adapted to all kinds of grass potential and terrain in China finally appeared, and the products sold well all over the country.
It is no joke that a weather forecast can earn hundreds of thousands. One winter, Wenzhou businessman Deng saw from a magazine the weather forecast of increasing rainfall and prolonged rainy season in Guangzhou next spring, and asked his men to ask where there was an umbrella. After several inquiries, I learned that a company in Shenzhen has a backlog of 200,000 umbrellas and is looking for a way out. Deng bought all the umbrellas at once. The next spring, as the forecast said, it rained continuously in Guangzhou and 200,000 umbrellas were sold out. Deng earned a net profit of more than 600,000 yuan.
As Zeng Yongbiao, who first occupied the North Korean market, said, why do we Wenzhou people always find business opportunities in overseas markets first? Mainly because Wenzhou people are particularly well informed.
Indeed, where there is a market in the world, there will be Wenzhou businessmen all over the world, covering 140 countries. These Wenzhou businessmen all over the world exchange business information every year, so Wenzhou people can always master the latest information from all over the world.
Follow the information
When many Wenzhou people start a business, they follow their feelings and make money wherever they go. That's because before the reform and opening up, business opportunities were everywhere in China, but only Wenzhou people dared to go out to do business can they get rich.
In the process of sales, they found a lot of information, such as where products are urgently needed, where things are cheapest, and what people's personality is ... After returning to their hometown, they communicated and integrated these information to form business opportunities. Inspired by this, they pay more and more attention to information. Therefore, 65,438+10,000 salesmen became 65,438+10,000 information collectors at the same time, which played a deformed role in Wenzhou primitive accumulation of capital stage.
Ye Yaolin and Ye Yaoqing, the first salesmen selling buttons, are brothers. At first, they bought a batch of buttons from Luqiao Button Factory in Huangyan County and tried to sell them in Qiaotou Town. In less than a day, 400 yuan's buttons were sold out. As soon as the news came out, everyone flocked to start the button business. As a result, the proportion of buttons in the bridgehead commodity market is getting higher and higher. By the second half of 198 1, there were more than 100 button booths, which became the main project of the bridge. 1Feb. 983, Qiaotou Button Market officially opened, and developed rapidly at a miraculous speed, becoming a well-known button trading center in China, and was praised as "the first button market in the East" by Hong Weipo.
When a Wenzhou native or a Wenzhou family wanders to a certain place, once they gain a firm foothold and find that there are business opportunities flashing in the local area, they often send a similar message to their relatives or fellow villagers quickly: There is much money here, so it's easy to make money. Come on! So Wenzhou people who came to gather quickly rolled bigger and bigger like snowballs.
For example, the origin of Zhejiang village in Beijing (actually Wenzhou village) is such a typical example. Around 1983, Wenzhou farmers Lv Bize and Lv Biliang lost money in their clothing business in Baotou, Inner Mongolia, and planned to pass by Beijing on their way home. The two brothers have traveled all over the country, but they have never been to the capital, so they got off the train at Beijing station and wanted to see Tiananmen Square the next day. Walking in the street, the two brothers found that Beijing was not as strictly controlled as they thought, and vendors screaming and selling were everywhere in the streets and alleys, so they simply opened hundreds of clothes wrapped on their shoulders and began to practice stalls. Who knows that this pile of clothes that can't be sold in Baotou is a hot commodity in Beijing, and it will not be left in a blink of an eye.
"Doing business in Beijing is easy." The Lujia brothers came to this conclusion by feeling straight. The next day, they wandered to Fengtai District in the south of the city, rented a farmhouse, bought a sewing machine and set up a cutting table, thus opening a small workshop specializing in the production of "fashionable Wenzhou clothes". Soon, as soon as the news spread, more and more Wenzhou villagers followed. Wenzhou village gradually formed.
At that time, Wenzhou people followed the information in this way, and under the guidance of information, they went to places where they could make money and did profitable business. This is the reason why Wenzhou people have a high success rate in starting a business.
Actively seek information
In the entrepreneurial stage, Wenzhou people attach importance to information. In the development stage, Wenzhou people regard information as treasure. A reporter went to interview a small boss in Wenzhou and saw him looking through the information of China Press. At that time, the reporter smiled and asked, "Is there any business here?" The small boss pointed to a news item in the newspaper and said, "Look, the General Administration of Press and Publication is going to replace the national press card. Isn't this a business opportunity? "
Wenzhou's emphasis on information is also reflected in the mushrooming "Beijing Office". They know that Beijing is the seat of the CPC Central Committee, the State Council, ministries and commissions, the political, economic and cultural center of the whole country, and the birthplace of important information, which constantly produces all kinds of information every day. Knowing information and establishing relationships can win the game in the market. So a boss said, "I would rather not eat for three days than live without the Beijing office."
Because of this, Wenzhou enterprises such as China Aokang Group, China Baoxin Bird Group, China Red Dragonfly Group, Zhejiang Yalong Teaching Equipment Co., Ltd. and Yongjiakete Decoration Material Factory all set up Beijing Office.
According to statistics, nearly 100 enterprises have set up offices in Beijing. These Beijing offices are both clairvoyant and clairvoyant, searching and feeding back information in time, and at the same time enabling enterprises to create more glories in today's increasingly fierce market competition!
Shan Shixiao, director of Yongjia Kete Decoration Material Factory, spent nearly half of the year in Beijing. We have established a good relationship with the Architectural Design Institute of the Ministry of Construction and other units, which is one of the reasons why Cote products frequently patronize major buildings in Beijing. And Yalong Teaching Instruments and Equipment Co., Ltd. simply set up the Beijing Office at the entrance of the Ministry of Education. As soon as the Ministry of Education has trouble, they can "get the moon first".
Processing information is very important.
Information is like air, everywhere, everywhere. So how to deal with the overwhelming information is the key to making money. Whoever is good at collecting management information and who can use valuable information to formulate business strategies will have the initiative in business warfare.
A Hong Kong electronics manufacturer 1982 visited the United States for business. One day, he went to a restaurant in Chicago to eat. Two government officials at the same table were chatting while eating. The businessman listened attentively and finally found the important message that "the American government decided to cancel the exclusive lease right of AT&T telephone and promised private buyers to buy the telephone". He immediately thought that tens of millions of families and institutions in the United States would become buyers of telephones. As a result, the manufacturers immediately rushed back to Hong Kong to convert the original production lines such as radios and electronic watches into telephones. Soon, thousands of telephones made in Hong Kong flooded into the American market. The business was done because he overheard a sentence, so he earned 50 million Hong Kong dollars. Maybe American telephone manufacturers still don't understand why so many Hong Kong calls come so fast.
Doing business is also a science, which cannot be rashly advanced, but comes from the keen judgment and rational analysis of the market, and the basis of all this is information. Collect useful information from the overwhelming information, and then analyze and demonstrate it carefully to find out the hidden mechanism in the information, so as to capture the linkage phenomenon of the market and make advanced and fruitful decisions.
1990, a salesman in Jinxiang won a large order, which was 1 1 yuan for the commemorative coin of the 65438th Asian Games, and paid a deposit of 60,000 yuan to Jinxiang Badge Factory in advance. Chen Jiashu attaches great importance to this batch of business. In order to ensure the quality, he spent 1000 yuan to purchase a batch of high-quality steel, and finally tried out the samples after 7 days and 7 nights of hard work. However, when he delivered the first batch of more than 2,000 commemorative coins, he found that it was completely false. It turned out that the salesman was cheated.
The kind-hearted Chen Jiashu understood the difficulties of the supply and marketing staff, not only voluntarily returned most of the deposit, but also helped him sell these commemorative coins. Who knows, Chen Jiashu saw the opportunity to make a fortune. So he sent people everywhere to capture the news of making Asian Games souvenirs. It turned out that a Korean manufacturer had not produced a sample of the opening ceremony commemorative medallion because it was delayed for more than two months, and the competent department was ready to transfer it to a joint venture with strong technical equipment in Shunde, but it was impossible to set the price of each 3.5 yuan in the end.
After obtaining this information, Chen Jiashu decided to compete at the price of each 2.5 yuan. The person in charge of the other party personally inspected the samples and specially discussed with several experts for two hours. Finally, it was agreed that his quality surpassed that of famous brand manufacturers in Shanghai and Beijing, and his price was low. In this way, Chen Jiashu got 500,000 customized tasks at once.
People will get a lot of information anytime and anywhere in their lives and work, but most people just ignore it. The genius of Wenzhou people is that they can see all directions with their eyes and listen to all directions, and they are especially good at finding business opportunities from information that others don't care about and excavating energy wealth from information.
Information is a financial resource.
In the past, we often said that "the military and horses have not moved, food and grass come first", but today, especially in the shopping mall, we should say that "the decision has not moved, and the information comes first". In a war, a piece of information determines the outcome of the war and can affect the outcome of the whole war. The information in the mall is the information on the battlefield. In shopping malls, a piece of information can also make a person make money and even bring a company back to life.
1865438+June 2005 19, the Battle of Waterloo started between Britain and France. If Britain wins, the British government's public debt will soar; On the other hand, if Napoleon wins, Britain's public debt will drop sharply. Therefore, every investor in the London Stock Exchange is anxiously waiting for news of the battlefield. They know that as long as they can get the news one step ahead of others, even half an hour or ten minutes, they can also take the opportunity to make a profit.
The war took place in the south of Brussels, the capital of Belgium, very far from London. But because there was neither radio nor railway at that time, except for some places where steamboats were used, information was mainly transmitted by fast horses. However, in several battles before the Battle of Waterloo, Britain was defeated, so there was little hope for Britain to win.
At this time, Nissan, the third son of Rothschild, a European rich family, began to sell British bonds, so someone followed suit and instantly British bonds plummeted. Just when the price of public debt could not fall any more, Nissan suddenly began to buy in large quantities. The people at the exchange are confused. What happened? Just then, the official announced the good news of the British victory. In this way, Nissan made a fortune.
It turns out that Rothschild's five sons are all over western Europe. They regard information and intelligence as the lifeblood of family prosperity, so they established a special intelligence network across Europe very early, and did not hesitate to spend a lot of money to buy the fastest and latest transmission equipment at that time. The accuracy and transmission speed of information exceed the British government's post station and information network. It is because of this efficient intelligence network that Nissan got the battle of Waterloo before the British government.
Coincidentally, Wenzhou people who are good at capturing business information, like Nissan of Roche family in Europe, are always able to keep an eye on all directions and listen to all directions, and are good at capturing financial resources in information, so they can always make a good start in business wars and make money successfully. The competition in modern society is the competition of information collection ability, and whoever owns information occupies the highest point of progress. One of the secrets of Wenzhou people's success is to master information, analyze information and make full use of it.
The business is done.
Wenzhou people can and will make money, the key is to "do what they think, do what they see" and have strong action power.
In China more than 20 years ago, whenever you walk through any city, you can always see Wenzhou people mending shoes and playing cotton. Do business that others look down upon and earn small money that others look down upon. In this regard, many people say "poor Wenzhou people" in their hearts, while people of insight marvel: terrible Wenzhou people!
Sure enough, after more than 20 years, Wenzhou people who have created countless miracles have become the most profitable people in China.
At home, many people have witnessed the strength of Wenzhou people, even their weakness. There are almost several Wenzhou people in the rich list of every city. Moreover, as long as it is doing business, especially the business of light industrial products, there are usually only two choices: either being defeated by Wenzhou people or cooperating with Wenzhou people. Abroad, Wenzhou people are famous for making money. Even foreigners only know Wenzhou, but they don't know that it is just a city in Zhejiang. Wenzhou people are called "Jews of the East" by more and more people, which is not so much a praise for Wenzhou people as a praise for Jews.
Because Wenzhou people have traveled in Europe for more than ten years, they have defeated invincible Jews who have been doing business in Europe for thousands of years in many fields. To this end, the Jews who used to be the world's number one businessman exclaimed loudly: There are people in this world who can do business better than us!
Wenzhou people not only dare to start businesses and make money, but also have a remarkable feature, that is, the expansion speed is particularly fast. A self-made man can become a billionaire in just over ten years, even a few years.
Making money is the last word! In recent years, Wenzhou people have become the most sought-after people in the country because they attach importance to attracting investment from all over the country, because they are rich, can do business and can create business miracles. Wenzhou people who can invest hundreds of millions, hundreds of millions or even billions at one time have become a new force to revitalize the local economy, and people have to admire Wenzhou people.